Even after receiving initial drafts, they were so impressed with our TikTok ad content that they wanted to use it for their US influencer marketing campaign before the project had even gone live

How Social Hit Helped Free People Reach New Audiences with a Premium TikTok Ad Campaign

5.85%

Conversion Rate

4,328,890

Impressions

1,079

Conversions

Client Objective

Free People, a leading fashion brand, needed top-tier TikTok creators to produce engaging ad creatives for their latest collections. The head of marketing wanted 5 high-quality creators to produce 5 ad creatives featuring 3 of Social Hit’s trend-driven concepts that aligned with their brand values. The goal was to reach new audiences by working with creators they hadn’t previously collaborated with. The challenge was to ensure the campaign maintained Free People’s brand image while tapping into the UK market - a new mission for them.

Our Solution

We presented a comprehensive plan that involved split testing trending TikTok sounds and voice overs, adding variety to the campaign. By creating strong visual hooks and aligning with the latest trends, we ensured the content would resonate with Free People’s target audience. Our team carefully selected 5 creators who had never worked with the brand before, giving them creative direction and detailed briefs that followed our proven blueprints to ensure the creatives were platform native, attention-grabbing, and authentic.

Statistics

  • Impressions: 4,328,890

  • Conversions: 1,079

  • Conversion Rate: 5.85%

  • Average CPA: $23.25

“We were immediately impressed with the quality of the creators Social Hit work with, and the standard of their content. Before this partnership we didn't realise these level of creators were on TikTok!”

John Sadeghipoor

DIRECTOR OF MARKETING

The Results

The client was thrilled with our concepts and we got started immediately, with no need for revisions or reshoots. Even after receiving initial drafts, they were so impressed with our TikTok ad content that they wanted to use it for their US influencer marketing campaign before the project had even gone live! 

The campaign garnered results that were beyond even their high expectations, with 4,328,890 impressions and 1,079 conversions across the 5 creatives, and a return on ad spend (ROAS) of 8x in under 30 days.