Over four months, we leveraged our 30K+ influencer network to create authentic, on-brand content optimized for TikTok, generating 50M+ organic impressions.

How Jimmy Fairly Leveraged TikTok Influencer Collaborations to Achieve 50M+ Impressions and Boost Brand Awareness

50M+

organic impressions from TikTok influencer collaborations

1,000+

pieces of high-quality content from 700+ influencers

<£0.48

CPM achieved

Client Objective

Jimmy Fairly, a leading eyewear brand known for its colourful and stylish frames, sought to expand its presence on TikTok to connect with a Gen-Z audience. The goal was to increase brand awareness through creative, high-quality content while maintaining the brand’s premium image.

Our Solution

We implemented a TikTok-first content strategy for Jimmy Fairly, focusing on influencer collaborations—a previously untapped opportunity for the brand. Over four months, we leveraged our 30K+ influencer network to create authentic, on-brand content optimized for TikTok. By selecting and vetting influencers through our in-house team of TikTok experts, we ensured the content aligned with Jimmy Fairly’s premium positioning and reached their target audience.

The Results

  • 50M+ organic impressions from TikTok influencer collaborations

  • Over 1,000 pieces of high-quality content from 700+ influencers

  • 40+ posts boosted as Spark ads, many shared on @Jimmy.Fairly

  • Achieved a CPM of <£0.48