By partnering with Social Hit on TTCX, Lulu Guinness gained the unique opportunity to showcase their luxury products to a new, engaged audience on TikTok, ultimately driving conversions and expanding brand awareness, with no agency fees.

Lulu Guinness Elevates their Luxury Brand Presence using TikTok Creative Exchange with Social Hit

9.98%

conversion rate

5M+

impressions in just 30 days

$12.77

Cost Per Acquisition (CPA)

Client Objective

Lulu Guinness, a British luxury accessories brand, sought to enhance its presence on TikTok and reach a broader audience. With limited exposure on the platform, their main goal was to create high-quality, engaging content that aligned with their brand values while generating measurable results in terms of conversions and brand awareness.

Our Solution

After being recommended to Lulu Guinness, we were selected to execute the client’s first TikTok Creative Exchange (TTCX) campaign. TTCX is a new platform that facilitates collaboration between brands and agencies, designed to improve advertising quality on TikTok.

As one of the few premium agencies handpicked by TikTok's Fashion Collective to work with luxury brands, we began by thoroughly understanding the brand’s values, products, and campaign objectives. We created personalised video concepts that perfectly matched the brand’s high-end style and luxury appeal, ensuring they were tailored to the platform’s native content style.

Our team managed the entire process: from handling contracts, briefings, and creative direction to coordinating shipping details and managing communications with all selected creators. The client was provided with full transparency, with real-time updates on project progress and guaranteed responses within 48 hours.

The Results

We over delivered in the best way, producing five creatives from premium TikTok influencers, each of whom received one of two unique video concepts aligned with our trending blueprints. We also took care of the final editing in-house to ensure the content was polished, on-brand, and platform-native. 

The creatives were quickly approved by Lulu Guinness with no revisions, a testament to our understanding of their brand and vision. The campaign was a major success, delivering outstanding results such as a 9.98% conversion rate and an average CPA of $12.77. The campaign helped shift their perception of TikTok as a platform that luxury brands can successfully grow on, challenging common industry misconceptions.

Statistics

  • Conversion Rate: 9.98%

  • Cost Per Acquisition (CPA): $12.77

  • Impressions: 5,045,626 in just 30 days