Motel Rocks used Smart+ Catalog Ads, TikTok's AI-powered automation solution, to scale performance and lower CPA.

How Social Hit Helped Motel Rocks Drive 25% Increase in Conversion Rate and lower CPAs with TikTok Automated Creative Optimization

-25%

lower CPA than target CPA

+25%

Higer Conversion Rate

vs. BAU campaigns

15%

Faster Campaign Creation

Client Objective

Fashion retailer Motel Rocks, a performance-focused advertiser with an always-on approach, came to test TikTok's AI-powered solution, Smart+ Catalog Ads, to grow its online sales while streamlining campaign creation. Their goal was to test TikTok’s new tool to engage new customers and increase conversions, while keeping campaigns cost-effective.

Our Solution

We are Motel Rocks long-term TikTok agency partner, handling all of their social activity. For this campaign, we implemented TikTok’s “Automated Creative Optimization” (ACO) to generate multiple ad creatives at scale, automatically optimizing for the best performance. By leveraging our expertise in TikTok marketing and using Smart+ Catalog Ads, Motel Rocks was able to enhance targeting with machine learning algorithms, reaching the most relevant audiences and increasing engagement. 

“At Motel we're always super open to testing functionalities that improve efficiency and ultimately deliver better results and this was no different. The results speak for themselves and has ultimately aided our growth and TikTok strategy moving forward.”

Pete Giles

MOTEL FOUNDER/CEO

The Results

  • 25% lower CPA than the campaign target

  • 15% faster setup time

  • 25% higher conversion rate over BAU (business as usual) campaigns