The campaign drove a 448% sales uplift for newly launched products, with no additional marketing support or content. To date, the efforts have generated over 117M impressions, with more than 7,000 tracked TikTok posts from creators that have helped fuel viral moments.

How We Transformed Superdry’s TikTok Presence, Helping Them Reach a Gen-Z Audience and Boosting Sales by 448%

448%

sales uplift for the item launched with TikTok creator content

117M+

impressions across creator content and campaigns

7M+

impressions generated from 14 in-store activation events

Client Objective

Global brand giant Superdry reached out to us after seeing the impact we were making for other international fashion brands with our TikTok marketing services. As part of their brand turn-around strategy, we launched our most powerful service for building social proof and connecting with the previously untapped Gen Z audience on TikTok - creator partnerships.

Our Solution

We implemented always-on creator partnerships at scale, supported by Spark Ads and Paid Social Campaigns. This allowed the client to launch their new youth-focused sub-brand, Cult, to the Gen-Z market and change perceptions of what was once seen as a ‘dad brand’. Over a span of 9 months, we scaled creator collaborations from 200 creators per month to 1,000 creators per month. This sustained effort amplified brand visibility, engagement, and positive sentiment across TikTok, building social proof and connecting with a younger audience.

“In less than a month they have transformed our TikTok presence and massively increased our ROl. TikTok has now become a key channel for Superdry's future success - we wish we'd used them earlier!”

Julian Dunkerton

SUPERDRY FOUNDER/CEO

The Results

The campaign drove a 448% sales uplift for newly launched products, with no additional marketing support or content. To date, the efforts have generated over 117M impressions, with more than 7,000 tracked TikTok posts from creators that have helped fuel viral moments. Around 20% of creators cross-pollinated their content to other platforms too, extending the campaign’s reach even further. 

This strategic approach successfully shifted Superdry’s brand reputation within the Gen-Z market, while 14 in-store activation events have generated a further 7M+ impressions, driven an increase in foot traffic to client stores, and connected their online TikTok activity to their in-store experience.

Statistics

  • 448% sales uplift for the item launched with TikTok creator content.

  • 117M+ impressions across creator content and campaigns.

  • 7,000+ creator TikTok posts with high engagement.

  • 14 in-store activation events, generating 7M+ impressions and increasing store visits.