TikTok Paid Social Advertising

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TikTok Paid Social Advertising •

TikTok Ads aren’t like other social media adverts. They require quality, platform-native creative at scale and precision targeting. Luckily for you, we’re the best at both.

TikTok Ads combines the tried and tested success of Paid Social with the supercharged power of a new, rapidly growing platform. At Social Hit we offer end-to-end management of TikTok ads, including ad account set up, build, optimisation and strategy. Ad creative is usually sourced from TikTok Creator campaigns (Spark Ads), UGC/retainer contracts or the brand team, and is then pushed out to a wider audience after a visit to our talented in-house editors. We pride ourselves on creating ads that satisfy both reputation-conscious brand teams and ROI-obsessed CEOs.

Our Approach

  • Stage One

    Using either content provided by the brand, or content generated from our premium creator services, our in-house team edit the best videos into high performing, TikTok-native ads to drive strong performance objectives.

  • Stage Two

    According to your budget and KPI expectations our dedicated experts then build and optimise your TikTok ad campaigns using our years of expertise on the platform. The audiences are carefully crafted to include key searches, brand and broad targeting to deliver the best results. 

  • Stage Three

    Our exclusive AI tools allow us to rigorously track ad performance, learn and test. Informed by our insights we are constantly refreshing our creatives and turning off under performing ads, meaning we never allow ad fatigue to kick in. Then, we scale up as soon as the results prove the potential for growth.

Want to see real results? Click here to read one of our case studies showing what we do best.

 FAQs

  • TikTok is all about creativity and entertainment, meaning successful TikTok ads need to be platform native. Brands that work with Social Hit get content that blends well with the organic style of TikTok, which always performs better.

  • TikTok ads have a more organic feel compared to Facebook or Instagram, and they’re better at targeting trend-conscious audiences. TikTok's algorithm also promotes content based on interest and engagement, not just follower count, which makes the ads feel more personal.

  • Yes, sparking your TikTok Ads allows you to promote organic user-generated content as ads. You can also get usage rights for your creator partnerships creative, which we can transform into amazing ad content. This can be a great way to leverage authentic content that already resonates with your audience.

  • While TikTok does require investment, it’s possible to run campaigns with a moderate budget. It’s more important to focus on targeting and creating compelling content that captures attention. That’s why we start smart, test different ad types, and scale based on performance.