TikTok PR and Events

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TikTok PR and Events •

Translating your digital presence into influencer-savvy in-store activation days, promising brand awareness and community-building content at scale.

Activation days are a foolproof way to tie your digital presence to your in-store experience, creating a buzz online whilst simultaneously encouraging footfall to stores. It involves our team handpicking creators on a gift-for-post basis, inviting them to the brand’s store to shoot content in real time in exchange for product. Brands that have the capacity to do this at scale reap the benefits within weeks, with millions of impressions at very little cost. It also extends relationships with the influencers beyond online comms channels, resulting in stronger brand ambassadors.

Our Approach

  • Stage One

    We’ll outreach to the best creators from your signed-off gifted outreach roster - focusing on follower count, community and target market reach - inviting them to an in-store activation day for a full day of shooting.

  • Stage Two

    Travel arrangements will be made with strong comms from our team, ensuring attendance is confirmed well in advance. Influencers will film content in-store wearing/using your products, taking away a pre-agreed amount at the end of the day.

  • Stage Three

    Creators will post the minimum number of times agreed, making sure to tag the brand. This approach is an unbeatable way to stir up a buzz online.

Want to see real results? Click here to read one of our case studies showing what we do best.

 FAQs

  • As often as you like! But we do recommend scaling to at least one a week if your store is able to accommodate. This keeps up momentum and means you have a constant stream of content pushing your brand to the front of TikTok.

  • We recommend keeping it between 3 and 6 to make sure they have the space and time to make the most out of the store. Don’t worry, we’ll take care of this for you!

  • The activation day model we follow works on a gifting basis. This means that they’re not paid for their attendance, but they do get gifted your product as payment for their content. It’s up to you what parameters you put around the amount of product they are gifted.

  • Gifting is a far cheaper way of compensating influencers for their content. It also dramatically increases the chances of your product featuring in future videos, giving you more exposure at no extra cost.